When it comes to succeeding in business, there are a few important things to remember.
1. Always strive to build rapport with your audience. This is vital. They must know that you understand them and care.
2. Always seek to build new and innovative products. Whether you are into creating actual, tangible products, digital products or specialize in information product creation, you always want to be releasing new and exciting products and services.
3. Always seek to put customer satisfaction and experience above all else. There is no need in having great products and services if people hate to buy from you. This is just common sense.
At the end of the day, you are in business to serve your market, not just make a quick buck. Think about your market first and your bank account will reflect back that wise decision.
Do I really need a fully responsive website? A question, which, if asked in 2012/13 would have received a very different answer. At that time, the numbers of people using mobile devices to access the internet were relatively low and the technology for fully responsive was quite new. It was still quite expensive and in some areas even a little unstable. In all likelihood, if you needed a mobile friendly site at a reasonable cost and didn’t need ecommerce, you would have been advised to have a separate mobile friendly site.
However, in 2015, if you don’t have a fully responsive website it’s very likely that you will be losing business to your competitors.
When you’re a retailer, giving your customers a great ecommerce experience on your website is critical. But, you also need to make sure that your site has the best tools available to you to measure and monitor what’s going on your site. If you’re a smaller business or someone just starting out, and have plans to expand, consider the impact of adding to your product lines or even changing them completely. Many businesses build a website, only to find that a short time down the line, when they want to expand, change products or payment systems, or add another arm to the business, their existing ecommerce site isn’t capable of handling it. So the major cost of another website build lands at their door, not only adding to the budget nightmares but also causing disruption to their existing online store and customers.
With your killer design, you’re attracting visitors from all over the web – they want to sit & stare at the beautiful website design you’ve got on display and then, out of nowhere, they’re going to get the urge to pull their credit card out of their pockets and buy tons of products from you. Well, it might not happen exactly like that, but a good design that brings in more visitors is definitely going to have some of that trickle into your sales.